Looking back what we have covered in class, one session personally stuck me most: We watched this video about how the media and society will look like in 2014. It was produced in early ofand did not even mention Social Media, including Facebook or video sharing sites such as Youtube. Can you believe this? We are only lining in 2009! We also talked about Moore’s Law. This concept describes that every two years Personal Computers become twice as fast and half as cheap. If I combine both, the film 2014 – Museum of Media History and Moore’s Law, well, then: no idea how the future campaigns look like.
However, it is kind of predictable from what we have studied this semester: a main happening is the decline of traditional journamlism/ media and an incline of citizen journalism. I am pretty sure that this trend will continue until it reaches a balance between professional journalism and free-time journalism. I am also pretty sure that certain habit will further evolve. We are more and more transferring into a “information generation on the go.” So I think that mobile applications will further gain a huge market share in terms of information distribution. Maybe we will also all have electronic papers by then.
Garrett Graff describes in his article “Bacack Obama: How Content Management and Web2.0 Helped Win the White House” that many political campaign teams never fully integrated ordinary tools such as email, texting capabilities, voter files, and credit card processing systems into their online campaigns.
To come back to the question how the 2012 Presidential Election will look like: I think it is the general understanding to integrate these applications with a changing media habit, a changing media consumption, and a shifting perception of journalism. At the core will be a huge grassroots movement, maybe even bigger than the one we have seen so far. As the Edelman Social Pulpit remarks, the integration of online advocacy into every element of the campaign will ultimately decide over looser or winner.